Brand Guides
Brand Guide RAW

Guide to RAW

RAW is the iconic rolling papers brand known for its plant-based materials, unbleached papers, and deep roots in cannabis culture worldwide.

March 7, 2026
RAW

RAW is more than a rolling paper β€” it is a cultural institution. With its unmistakable brown packaging and unbleached papers, RAW has become the default choice for smokers who care about what they are putting between their lips and their cannabis.

The RAW Story

RAW rolling papers emerged from a simple idea: rolling papers should be made from natural, plant-based materials without the chlorine bleaching, chemical additives, and artificial dyes that had become standard in the industry. The result was an unrefined, unbleached paper that let the flavor of the cannabis come through without interference.

What started as a better rolling paper grew into a global brand with a passionate community. RAW hosts the World Rolling Championship, bringing together the best joint rollers on the planet for a competition that celebrates craft and creativity. The events have become cultural touchstones, drawing attention to rolling as a genuine skill rather than just a means to an end.

Beyond commerce, RAW operates RAW Giving, the brand’s philanthropic arm focused on supporting communities and causes aligned with the cannabis movement. The brand has consistently used its platform to advocate for legalization, social equity, and environmental responsibility. Everything RAW does circles back to the plant and the people who love it. Explore the full world of RAW at rawthentic.com.

What Makes RAW Different

Plant-Based Materials

RAW papers are made from unbleached, plant-based fibers. No chlorine, no chalk, no dyes, no burn additives. The watermark pattern on each paper is designed to promote even burning and prevent runs. It is a level of material science that most people never think about β€” but notice immediately when they switch.

Cultural Authenticity

RAW did not arrive in cannabis culture as a corporate outsider trying to capitalize on a trend. The brand grew up alongside the community it serves, and that authenticity is evident in everything from its ambassador relationships to its event programming to its unpolished, grassroots marketing style.

Comprehensive Ecosystem

Rolling a joint involves more than paper. RAW has built out a complete ecosystem of accessories β€” tips, trays, storage, cones, and rolling machines β€” so that every part of the experience is covered. If you roll, RAW has thought about what you need before you have.

RAW Products

Papers & Cones

  • Classic RAW Papers β€” The original unbleached rolling paper in multiple sizes
  • RAW Black Papers β€” Ultra-thin for maximum flavor transparency
  • Pre-Rolled Cones β€” Ready to fill in 1 1/4, King Size, and specialty sizes
  • RAW Tips β€” Unbleached filter tips in original and perforated styles

Accessories

  • Rolling Trays β€” Metal trays in various sizes and designs
  • Storage Solutions β€” Smell-proof containers and carrying cases
  • Rolling Machines β€” For consistent, even rolls every time
  • RAWESOME Devices β€” Specialty tools and gadgets for the dedicated roller

Lifestyle

  • Apparel β€” T-shirts, hats, and accessories featuring the RAW brand

RAW at Yerba Buena

We carry RAW at our Cobble Hill location. Whether you need a pack of papers, a new rolling tray, or want to try their pre-rolled cones for the first time, we stock the essentials. Our staff can also help you pick the right paper weight and size for how you like to smoke.

Shop RAW Products

RAW at Yerba Buena

Browse our selection of RAW products available in-store and online.

Shop RAW
Illustrated storefront of Yerba Buena cannabis dispensary in Cobble Hill, Brooklyn

Events, Perks, Deals, and More!

Sign up for our Seed Circle Rewards program to join our mailing list and earn points every time you shop.

Sign Up