Privacy Policy

Yerba Buena Brands, LLC ("Yerba Buena," "we," "us," or "our") operates the website yerbabuena.nyc and related services. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, sign up for our Seed Circle rewards program, subscribe to our communications, or otherwise interact with us.

Yerba Buena Brands, LLC provides this website and related digital services pursuant to a licensing and services agreement with Astro Management Inc. d/b/a Yerba Buena, the licensed cannabis dispensary operator.

1. Information We Collect

Information You Provide

When you interact with our website, you may voluntarily provide:

• Account and rewards information: first name, last name, email address, phone number, and date of birth when you sign up for Seed Circle rewards or our mailing list.
• Inquiry information: email address and message content when you submit feedback or vendor inquiry forms.
• Job application information: information you provide when applying for open positions.

Information Collected Automatically

When you visit our website, we automatically collect certain information through Google Analytics (GA4), including:

• Pages visited, time spent on pages, and navigation paths
• Device type, browser type, and operating system
• Approximate geographic location (city/region level)
• Referring website or search terms

We do not use advertising pixels, cross-site tracking, or third-party behavioral advertising tools on this website.

2. How We Use Your Information

We use the information we collect to:

• Administer the Seed Circle rewards program, including tracking points and delivering birthday rewards
• Send promotional emails about deals, new products, and events (only with your consent)
• Respond to your feedback or inquiries
• Process vendor and employment inquiries
• Understand how visitors use our website so we can improve it
• Comply with legal obligations, including New York State cannabis regulations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers: We use third-party services to operate our website and communications, including email marketing platforms and analytics providers. These providers process your information on our behalf and are contractually obligated to protect it.
• Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, including compliance with New York State Office of Cannabis Management regulations.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking

Our website uses:

• Essential cookies: To remember your age verification and banner dismissal preferences. These are stored in your browser's local storage and are necessary for the website to function.
• Analytics cookies: Google Analytics (GA4) uses cookies to help us understand website traffic and usage patterns. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.

We do not use cookies for advertising or cross-site tracking.

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access and correction: You may request a copy of the personal information we hold about you or ask us to correct inaccuracies.
• Deletion: You may request that we delete your personal information. We will comply unless we are required to retain it by law.
• Unsubscribe: Every marketing email includes an unsubscribe link. You may opt out of promotional communications at any time.
• Do Not Track: Our website does not currently respond to browser "Do Not Track" signals, as there is no industry standard for this. However, we do not engage in cross-site tracking.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website is served over HTTPS, and sensitive data is transmitted using encryption. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. If you request deletion of your account or data, we will delete it within 30 days, except where retention is required for legal compliance.

8. Age Requirement

Our website and services are intended exclusively for individuals aged 21 and older, in compliance with New York State cannabis regulations. We do not knowingly collect personal information from anyone under 21. If we learn that we have collected information from a person under 21, we will delete it promptly.

9. New York Privacy Rights

If you are a New York resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collect it, and the business purposes for which we use it. To make such a request, contact us at [email protected].

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Yerba Buena Brands, LLC
292 Atlantic Avenue
Brooklyn, NY 11201
Email: [email protected]
Phone: (833) 366-7572