Guide to Revert

Revert brings the energy of New York City to New York State cannabis. Women-grown and veteran-operated, this brand from the Capital Region has quickly become one of the most exciting names in the state’s legal market — with over a million dollars in monthly sales proving that authenticity resonates.

The Revert Story

Revert was born from a philosophy captured in its name: “To Revert is to Return — to What’s Real.” In a cannabis market increasingly dominated by corporate operations and generic branding, Revert deliberately looked backward to move forward. The brand draws its identity from the real, unfiltered culture of New York City — the bodegas, the brownstones, the block-by-block communities that have always defined the city’s character.

The company is women-grown and veteran-operated, based in New York’s Capital Region where they cultivate sun-grown craft cannabis. Sun-growing is a deliberate choice. While indoor cultivation dominates the premium market, Revert believes that natural sunlight produces a depth of flavor and complexity that artificial environments cannot fully replicate. It is a conviction rooted in agricultural tradition and validated by the flower they produce.

Revert has scaled rapidly without losing its identity, surpassing one million dollars per month in revenue — a remarkable achievement for a New York brand in a market that is still finding its footing. That growth is driven by product quality and genuine cultural connection, not marketing spend. Learn more at revertnyc.com.

What Makes Revert Different

NYC Cultural Roots

Revert does not borrow New York’s aesthetic superficially. The brand’s identity is built from genuine connections to the city’s neighborhoods, street culture, and community fabric. From product naming to packaging design, everything reflects a love for New York that goes deeper than a skyline graphic.

Sun-Grown Craft Approach

While many brands tout indoor-grown flower as the gold standard, Revert champions sun-grown cannabis. Natural sunlight drives more complex terpene and cannabinoid production, and the result is flower with character and depth that stands apart from the uniform indoor product flooding the market.

Creative Product Formats

Revert keeps things interesting with inventive product offerings. Their “Homie Pack” variety packs let you try multiple strains without committing to a full eighth of each. “Retro Recs” is a rotating lineup of classic and throwback strains that keeps the menu fresh and gives customers a reason to come back regularly.

Revert Products

Flower

• Premium Flower — Sun-grown craft cannabis in a range of strains
• Retro Recs — Rotating selection of classic and heritage strains

Pre-Rolls

• Single Pre-Rolls — Strain-specific joints
• Infused Pre-Rolls — Enhanced with concentrates for added potency
• The Homie Pack — Variety packs featuring multiple strains

Concentrates & More

• Vape Cartridges — Strain-specific options
• Kief-Infused Ground Flower — Ready-to-pack bowls with an extra kick

Revert at Yerba Buena

We carry Revert at our Cobble Hill location. If you want to experience what a genuinely New York cannabis brand tastes like, start here. Our team can point you toward current Retro Recs drops or help you pick a Homie Pack that matches your vibe.

Shop Revert Products