Guide to Higgs

Higgs channels the laid-back energy of 90s culture into a modern cannabis brand that does not take itself too seriously. Founded in Los Angeles by Oliver Higgins, Higgs is built on two decades of cannabis experience and a genuine love for the plant and the culture surrounding it.

The Higgs Story

Oliver Higgins started Higgs in 2017 in Los Angeles, drawing on more than 20 years of hands-on experience in the cannabis world. The brand was never meant to be clinical or corporate. Instead, Higgins wanted to capture the feeling of cannabis culture at its most authentic and fun.

The 90s influence runs deep in everything Higgs does, from their visual identity and packaging design to their product philosophy. There is a warmth and nostalgia to the brand that resonates with consumers who remember a time when cannabis was less about optimization and more about enjoyment.

Since its LA launch, Higgs has expanded to new markets while maintaining the curated, quality-first approach that built its reputation. Explore their world at higgs.life.

What Makes Higgs Different

90s-Rooted Lifestyle Brand

Higgs is not just selling cannabis. It is selling a vibe. The 90s-inspired aesthetic gives the brand a distinctive personality in a market crowded with minimalist packaging and clinical branding.

20+ Years of Cannabis Knowledge

Oliver Higgins brings over two decades of cannabis expertise to every product decision. That depth of experience shows in the strain selection, the cure quality, and the consistency across the lineup.

The Mini Pre-Roll Format

Higgs popularized the 10-pack mini pre-roll format, giving consumers a convenient way to enjoy multiple sessions without committing to a full-size joint each time. It is a format built for sharing and variety.

Higgs Products

Mini Pre-Roll 10-Packs

• Lights — Mellow, easy-going strains for a relaxed session
• Full Body — Heavier strains for a deeper, more immersive experience
• Mediums — Balanced options that split the difference
• Infused — Enhanced with concentrates for extra potency

Curated Flower

• Hand-selected strains that reflect the brand’s quality standards
• Available in various sizes
• Rotating strain menu based on seasonal availability

Live Resin Vapes

• Full-spectrum live resin for rich flavor and effects
• Preserves the terpene profile of fresh-frozen cannabis
• Convenient cartridge format

Higgs at Yerba Buena

We carry Higgs at our Cobble Hill location. The mini pre-roll 10-packs are a customer favorite, perfect for trying different intensity levels or sharing with friends.

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